Mkt Window Promotions

•  VERY IMPORTANT THINGS TO KNOW

•  

  Hot and Iced Macchiato builds use the Cappuccino setting on the dairy dispenser.

• When building an Iced Pumpkin Macchiato:
•      2 steaming pitchers are used,
•      you stir the milk and swirl in a steaming pitcher first, then pour over ice in the cup,

•      espresso is poured into the cup on top of ice with milk and swirl

• Thermal carafes are pre-heated before the first use of the day AND if not in continuous use
• Dark Roast   is Arabica coffee beans are Rainforest Alliance Certified™, has a bolder, richer taste and is not available in Decaf
• The Halloween Pumpkin Donut is filled with VANILLA buttercream and is FINISHED IN RESTAURANT
• When ringing in the promotional offer on National Coffee Day
•       Select Medium, then either Hot Coffee or Iced Coffee, then select Dark Roast and scan the buckslip
• The National Coffee Day promotion offer is a FREE medium Hot or Iced Dark Roast Coffee (limit 1 per guest) on September 29
• The recommended National Coffee Day ordering guidelines were designed to provide you with order quantities to support NCD expected sales with a buffer.
• As of Window 10, ORBIT® Gum and Altoids® are no longer required for stores with POS Merchandisers.
• Mint Hot Chocolate is required in all 3-hopper locations beginning Window 10
• With your Window 10 download, the “Grab & Go” button will move from the “Dunkin’ Premiums” panel to the Main Panel next to the “BAGELS & BREADS” button.
• THIS IS NOT A COMBO LOCATION

• Window 10, 2015 Marketing Window

• November 2nd - December 27th

• Discontinued Products/ Promotions:

• 
•  Tailgater Breakfast Sandwich: Sell thru until depleted
•  $0.99 Any Size Dark Roast for DD Perks Members

• Continuing Products/ Programs:

• 
•  Pumpkin Bakery & Beverages
•  Reese’s Peanut Butter & Pumpkin Cheesecake Squares
•  Giants & Jets Donuts
•  DD Perks: NY Wins, Quarterback Score!
•  DD Coffee Commitment

• Window 10 Products & Promotions:

• National Coffee Day (Tuesday, September 29th)

•  National Coffee Day is on Tuesday, September 29, 2015
•  National Open Offer: FREE Medium Hot or Iced Dark Roast
• o Limit one per guest
• o To ring in the offer, ring in a Medium Hot or Iced Dark Roast and then scan the barcode
• on the buckslip included in your Window 10 Readiness Kit, or enter PLU 3878 to bring
• the price down to $0
•  Please note, after selecting the Medium size and either Hot or Iced Coffee, Dark
• Roast MUST be selected in order for the transaction to work properly!
•  National DD Perks Offers:
• o Acquisition: Enroll in DD Perks on National Coffee Day (9/29) and get a Free Beverage
• (200 points) each week for a month (4 weeks including the free enrollment beverage)
• o Current Perks Members: Will receive a Free Beverage Reward (200 points) on National
• Coffee Day (does not need to be redeemed on NCD)
•  Ensure all National Coffee Day POP is posted (will be included in your W10 POP kit) is
• immediately posted when received through 9/29

• Pumpkin Macchiato (Required Windows 10 - 12)

•  Product Build: a layered beverage with 2 shots of rich espresso at the top and milk mixed with
• Pumpkin Swirl at the bottom
• o Hot & Iced Macchiato builds use the Cappuccino setting on the dairy dispenser
• o Ensure the beverage looks layered – do not shake the cup to mix the beverage
•  Available in Hot and Iced
•  Macchiato SRP: +$0.20 above Latte
•  POS:
• o Hot Macchiato: Select Size  Hot Espreso  (Size) Macch-iato OR (Size) Decaf Macchiato
• o Iced Macchiato: Select Size  Iced Espreso  (Size) Iced Macch-iato OR (Size) Iced Decaf Macchiato

• Hot Chocolate/Frozen Hot Chocolate (Required Windows 10 - 12)

•  Required flavors (hot & frozen):
• o 3 & 5 Hopper: Dunkaccino, Original, Mint
• o Please note, Salted Caramel and S’mores are optional for 5 Hopper locations
•  Add whipped cream ONLY upon guest request
•  Guests may add a flavor shot or Turbo Shot to their beverage
•  Frozen winter beverages must be made using the Island Oasis Blender
• o Available in Small (16oz) size only
• o Refer to the job aid and insert included in your Window 10 Readiness Kit for frozen hot
• chocolate instructions
• o SRP: Line price with Small Coolatta

• Optional Halloween Donut (Options Window 10)

•  Halloween Pumpkin Donut: Pumpkin shaped yeast shell filled with vanilla butter crème, frosted
• with orange colored icing, and finished with a jack-o-lantern face with chocolate icing
•  This donut is finished in-restaurant
•  A variety label will be included in your Window 10 POP kit

• National DD Perks Member Offer: $1.99 Any Size Hot or Iced Espresso Beverages

• (Required Window 10 National DD Perks Offer)

•  Offer: $1.99 Any Size Hot or Iced Espresso Beverage (includes Latte, Macchiato & Cappuccino)
•  This offer utilizes in-transaction discounting
•  Steps for ringing in the Any Size Hot or Iced Espresso Beverage for DDPerks Members
• o Ring in the Hot or Iced Espresso Beverage at regular price
• o If a guest is paying with their DDPerks enrolled DD Card or Mobile App, the price will
• automatically be reduced to $1.99 when payment is processed
•  NO ACTION IS REQUIRED BY THE CREW

• $1.99 Any Size Iced Coffee VIP Card

•  Direct Mail Postcard Print Drop to include a VIP Card for $1.99 Any Size Iced Coffee
•  Guests can use and re-use this VIP Card all month long in October
•  Drop Date: Last Week in September
•  Valid: October 1, 2015 – October 31, 2015
•  Offer: $1.99 Any Size Iced Coffee
•  How the VIP Card is Used:
• o This is NOT a typical coupon
• o Guests will bring in this VIP Card and receive a $1.99 Any Size Iced Coffee
• o Crew should ring in the guest’s Iced Coffee as usual and then scan the bar code on the
• VIP Card to bring the price down to $1.99 and then hand the card back to the guest with
• their receipt
• o This VIP Card must be given back to the guest so they can re-use it all month!
• o Guests can NOT receive this offer without providing the VIP Card

• Hot Cocoa K-Cup pods (Required beginning Window 10)

•  All stores participating in the K-Cup program will receive an auto-shipment of 1 case (6 count)
• before the start of Window 10
•  Specified Pricing:
• o Subsequent orders can be placed from the DCP promo screen
• o $8.99 for 1 Carton
• o $16.99 for 2 Cartons

• VERY IMPORTANT THINGS TO KNOW

•  

• Replacement parts for the Island Oasis® can be ordered from www.dcppartsdirect.com or by calling 855-427-8209

• The standard build for the Tailgater Breakfast Sandwich is 1 egg, 1 split smoked sausage, 1 slice of reduced fat cheddar cheese, approx. 1 oz peppers and onions, Ancho Chipotle sauce, on a French roll 
• When building the Tailgater Breakfast Sandwich, placing the peppers and onions on top of the cheese will help them stay on the sandwich.
• The NEW! Pumpkin Cheesecake Square is a yeast square filled with Pumpkin cheesecake, frosted with orange (colored) icing, dipped in graham cracker topping, and finished with white icing drizzle
• The Reese’s® Peanut Butter Square may be merchandised anywhere in the case.
• When filling donuts, fill the Reese’s® Peanut Butter Squares LAST
• The Pumpkin Muffin is required Windows 9 through 12, while supplies last
• When building Pumpkin hot or iced coffee, stir after adding coffee, Pumpkin Swirl is pre-sweetened, The open shelf life for Pumpkin Swirl is 30 days 
• Pumpkin packaged coffee will only be available in 16 oz bags.
• The suggested sampling products for September 7 through September 13 are Pumpkin Hot Latte, Pumpkin Cheesecake Square, Pumpkin Iced Latte, and Pumpkin Donut
• National Coffee Day is SEPTEMBER 29th
• The “DD Commitment” is a campaign that confidently states our commitment to deliver Consistently Great Coffee with a Consistently Great Guest Experience, is required beginning Window 9,  includes all beverages, not just hot coffee 
• With the elimination of White Cheddar Cheese from the system it will be removed from your POS as a cheese option with your Window 9 download.
  
• THIS IS NOT A COMBO LOCATION

• Window 9, 2015 Marketing Window

• August 31st - September 27th

• Discontinued Products/ Promotions:

•  $1.99 Any Size Iced Coffee for DD Perks Members: Remove all POP at close of business on 8/30/2015
•  $2.99 Chicken Biscuit: Remove all POP at close of business on 8/30/2015
•  Chips Ahoy!® & OREO® Coolatta, Iced Coffee & Donuts: Sell thru until depleted
•  OREO® Cheesecake Square: Sell thru until depleted
•  Pretzel Roll: Sell thru until depleted
•  Iced Tea Lemonade: Sell thru until depleted
•  Maple Bacon Square Test (NJ & CT Locations): Remove all POP at close of business on 8/30/2015

• Continuing Products/ Programs:

• 
•  Tropical Mango & Strawberry Banana Smoothies: Required permanent products
•  Coolatta Lite; Required permanent product
•  Frozen Dunkaccino; Required permanent product

• Window 9 Products & Promotions:

• Tailgater Breakfast Sandwich (Required Window 9)

•  Product Build: Split Sausage, Egg, Reduced Fat Cheddar Cheese, Peppers & Onions and Ancho Chipotle Sauce on an Oven-Toasted French Roll
•  Official Breakfast Sandwich of the NY Giants & NY Jets (Tagged in primary media and POP)
•  Sandwich Only SRP $3.99; Combo SRP $6.29 (Includes a Medium Hot Coffee & Hashbrowns)
•  Peppers & Onions add-on SRP $0.79

• Pumpkin Beverages and Bakery (Required Windows 9 & 10)

•  Pumpkin Donut: Glazed pumpkin cake donut
•  Pumpkin MUNCHKINS®: Glazed pumpkin cake MUNCHKINS®
•  Pumpkin Muffin: Pumpkin muffin topped with pumpkin streusel and white icing drizzle
•  Pumpkin Swirl: Available in Hot & Iced Coffees & Lattes
•  Pumpkin K-Cups; Pumpkin POC (optional)

• Reese’s Peanut Butter & Pumpkin Cheesecake Squares (Required Windows 9 & 10)

•  Reese's Peanut Butter Square: Yeast square filled with Reese's peanut butter buttercream, frosted with chocolate icing,
•          and finished with orange colored icing drizzle
•               SRP $1.49
•               Featured as Combo #2 (includes a medium coffee and 1 Reese's PB Square) SRP $3.19
•  Pumpkin Cheesecake Square: Yeast square filled with Pumpkin Cheesecake, frosted with orange colored icing, dipped
•          in graham cracker topping, and finished with white icing drizzle
•              SRP $1.49

• NY Giants & NY Jets Donuts (Required Window 9 & 10)

•  NY Giants Donut: Yeast ring topped with blue dipping icing and red & white drizzle
•  NY Jets Donut: Yeast ring topped with green dipping icing and white drizzle

• National DD Perks Member Offer: 99c Any Sized Hot or Iced Dark Roast (Required Window 9

• National DD Perks Offer)
•  Offer: 99c Any Size Hot or Iced Dark Roast Coffee for DD Perks Members ONLY!
•  This offer utilizes in-transaction discounting
•  Steps for ringing in the Any Size Hot or Iced Dark Roast for DDPerks Members
• o Ring in the Hot or Iced Dark Roast at regular price
• o If a guest is paying with their DDPerks enrolled DD Card or Mobile App, the price will
• automatically be reduced to 99c when payment is processed
•  NO ACTION IS REQUIRED BY THE CREW

• DD Perks Member Offer: NY Wins, Quarterback Score! (Required Local DD Perks Offer Windows 9 - 12)

•  The day after a NY Giants or NY Jets win a game, DD Perks members will receive an offer for a
• Medium Hot or Iced coffee for a quarter (25c) when they pay with their DD Perks enrolled Dunkin'
• Card (via enrolled plastic card or enrolled card on the Dunkin' App
•  Utilizes in-transaction discounting (offer will automatically discount to 25c when guests pay with
• their Perks enrolled Dunkin' card)
•  Single use, offer disappears after enrolled DD Card is swiped
•  Offer appears the day after a game win and is removed at the end of the day if it is not redeemed
•  Refer to the insert included in your Window 9 Readiness Kit for additional details and team schedules

• DD Commitment (Required Window 9 & beyond)

•  The DD Commitment is a campaign that confidently states our commitment to deliver
• Consistently Great Coffee with a Consistently Great Guest Experience
•  Includes ALL beverages, not just hot coffee
•  Support will include TV, Radio, Digital & in-store POP
•  We prepare and serve every cup of coffee customized to our guests' liking. This is our brand's
• unique point of differentiation from the competition
•  At Dunkin' Donuts, you are not just making a cup of coffee, you are making someone's day.
• Making it right (by listening, marking and filling the cup accurately) is the first step, and recovering
• when a mistake is made is important

• FSI Print Drop

•  Creative: Features Pumpkin Lattes
•  Drop Date: Sunday – September 13, 2015
•  Coupon Offers: (3) $1.99 Medium Hot or Iced Latte
•  Redeeming the Coupon Offers:
• o Coupon Expiration: Saturday – October 3, 2015
• o Ring in the Hot or Iced Latte at regular price
• o Scan the guest’s coupon to bring the price down to $1.99

VERY IMPORTANT THINGS TO KNOW

•  

  Replacement parts for the Island Oasis® can be ordered from www.dcppartsdirect.com or by calling 855-427-8209

• When making a Frozen Coffee COOLATTA® with the Island Oasis® blender, be sure the COOLATTA® setting on the
•     dairy dispenser you are using is set to Neutral Base 
• The frozen coffee concentrate used in the Island Oasis® Blender is Super Frzn Coffee Concentrate with Neutral Base
• COOLATTA® Lite beverages can no longer be considered “Lite” if swirls are used in the build because our swirls are all pre-sweetened.
• The COOLATTA® Lite:
•      permanent beverage varieties are Strawberry, Minute Maid® Orange, Frozen Coffee, and Vanilla Bean 

       beverages are made with liquid sugar-free sweetener in place of liquid cane sugar

•      beverages can only be made with the Island Oasis® blender

• The New! Dunkin’ Donuts Tropical Mango Smoothie is available in SMALL size (16 oz) only.
• Dunkin’ Donuts® Smoothies
•      Can only be made with the Island Oasis Machine
•      Yogurt used in Dunkin’ Donuts® Smoothies must be thawed for 48 hours
•      should ALWAYS be served with a dome lid 
• Pretzel Twists are served warm from the TurboChef oven
• The Croissant donut is being discontinued starting Window 7
• Stars & Stripes donuts are optional and were a December commitment item
• Chips Ahoy!® and OREO® Swirls are required Windows 6 through 8, ARE PRE-SWEETENED CONTAIN MILK and 
•      are available in hot/iced coffees and lattes.
• For the Windows 7 and 8 download, available on June 11, 2015:
•      Only 1 menu update is needed

       Each smoothie button will include DD or BR

•      The default on the BR smoothie panel will be switched to Strawberry Banana

• The VDU abbreviation for white cheddar cheese is WC
• THIS IS NOT A COMBO LOCATION

• Window 7 & 8, 2015 Marketing Window

• June 29th - August 30th

• Discontinued Products/ Promotions:

•  $1.99 Medium Hot or Iced Latte from 2pm – 6pm
•  Southwest Supreme Bagel
•  Croissant Donut

• Continuing Products/ Programs:

•  Chips Ahoy! ® & OREO® Coffee & Coolatta
•  Chips Ahoy! ®  Donuts
•  OREO® Cheesecake Square
•  Pretzel Roll Bacon, Egg & Cheese Breakfast Sandwich
•  Pretzel Roll Chicken Sandwich
•  Pretzel Roll
•  Iced Tea Lemonade

• Window 7 & 8 Products & Promotions:

NEW! Tropical Mango Smoothie (Required, Permanent Product)

•  Product Build: Mango puree, real pineapple, peaches and low-fat yogurt all blended together tomake a smooth,
•      delicious, frozen beverage
•  Available in small (16oz) only
•  SRP $2.99
•  Smoothies can ONLY be made with the Island Oasis Blender
•  Dunkin’ Smoothies vs. Baskin Robbins Smoothies:
•         Dunkin Smoothies: One Size (16oz), made with real fruit and low-fat yogurt
•         Baskin Robbins Smoothies: Smooth & creamy, made with hand scooped, fat-free vanilla yogurt and banana

NEW! Coolatta Lite (Required, Permanent Product)

•  Lower calorie version of our Coolatta beverages, made with zero calorie sweetener
•         (liquid sugar- free sweetener) in place of liquid cane sugar
•  33% fewer calories than our standard Coolatta beverages
•  SRP: Price in line with Coolatta
•  Permanent Lite Flavors: Strawberry, Minute Maid Orange, Frozen Coffee, Vanilla Bean
•  LTO Flavors: Frozen Arnold Palmer & Mango Passion Fruit

$2.99 Chicken Biscuit (Required Window 7/8)

•  $2.99 Chicken Biscuit Breakfast Sandwich Open Offer       
•  POS: Price your Chicken Biscuit at $2.99 for  this Window 7/8 open offer:
•         No coupon needed
•         Price the Chicken Biscuit at $2.99
•         Update Costs and Retails
•         Perform a full download
•         **PLEASE NOTE: The local Calendar states the NY market is running a 2 for $3 Egg &
•             Cheese English Muffin open offer in Window 7/8. Please be advised the market is no
•             longer running this program, and instead is running the $2.99 Chicken Biscuit open offer
•             July Optional Donuts  
• 

• Stars and Stripes Donut:

•      Yeast star shell filled with Bavarian cream, frosted with red dipping icing  and topped with
•           stars and stripes sprinkle mix
•      Sprinkle mix was a commitment item this past December
•      Variety label distributed in the Window 7/8 POP kit
•   Two varieties supporting Discovery Channels Shark Week, July 5 – 11 (donuts can be made
•           available for all of July)

• Shark Bite:

•      Yeast ring decorated as a life preserver using white and red icing (red made with liqua-gel)
•      Great White: yeast shell filled with vanilla-flavored buttercreme filling, finished in powdered sugar
•      Variety label distributed in the Window 7/8 POP kit

• August Maple Bacon Square Test (Northern/Central NJ & CT – excludes New York)

•  Required test in August for all Northern & Central NJ & CT locations (Excludes NY locations)
•  Product Build: Glazed Square Shell topped with Crumbled Bacon and drizzled with Maple icing
•     Double cook bacon, crumble into pieces at store level
•     Drizzle Square Donut with Maple Icing and dip donut into crumbled bacon and drizzle again with Maple icing
•     SRP NJ: $2.49; Combo (includes 1 Maple Bacon Square and a medium hot coffee) $4.09
•     SRP CT: $1.99; Combo (includes 1 Maple Bacon Square and a medium hot coffee) $3.69
•  Marketing Support: Radio, Digital, PR, FSI Print Drop (8/2), In-Store POP & Combo #2 Gel
• W7/8 FSI Print Drops July August
•  Redeeming the Coupon Offers:
• o Creative: Features our NEW! Tropical Mango & Strawberry Banana Smoothies
• o Drop Date: Sunday – July 12, 2015
• o Coupon Offers: (3) $1.99 16oz Smoothie
•  Coupon Expiration: Saturday – August 8, 2015
• o Creative: Features our NEW! Frozen Dunkaccino
• o Drop Date: Sunday – August 2, 2015
• o Coupon Offers: (3) $1.99 16oz Frozen Dunkaccino
•  Coupon Expiration: Saturday – August 29, 2015
• o Ring in the Smoothie/ Frozen Dunkaccino at regular price
• o Scan the guest’s coupon to bring the price down to $1.99.
• DDPerks Member Offer: $1.99 Any Size Iced Coffee (Required Window 7/8)
•  Offer: $1.99 Any Size Iced Coffee for DD Perks Members ONLY!
•  This offer utilizes in-transaction discounting
•  Steps for ringing in the Any Size Iced Coffee offer for DDPerks Members
• o Ring in the Iced Coffee at regular price
• o If a guest is paying with their DDPerks enrolled DD Card or Mobile App, the price will
• automatically be reduced to $1.99 when payment is processed
•  NO ACTION IS REQUIRED BY THE CREW
• July Crush the ColDD (Required Window 7)
•  Offering our guests a fun interactive way to engage with us and their favorite NY baseball teams
•        right on their mobile device
•  The game allows guests to instantly win prizes including:
•         Free Blender beverages (via mGifts)
•         Baseball Tickets
•      Guests have the option to play the Yankees or Mets branded game and ultimately hit a baseball
•              to try to crack the ice on a Smoothie billboard in centerfield.
•         When the ball hits the billboard, the ice will shatter and reveal if the player is an instant winner or not
•         After the game is played, there will be an invitation on screen for the guest to enroll in DD Perks
•         Each game play will gain entry into the Grand Prize sweepstakes
•      Grand Prize will be a VIP experience at a Mets or Yankees game
•      Day will include a 4 pack of tickets, and additional experiences such as a shopping trip in the proshop,
•              time with an alumni player, attendance at batting practice, and more!